Monday, 1 February 2010

Kangaroo shoppers in South Korea

Do you go shopping with your mother…and let Mom pay for your (expensive) purchases? If you answered yes, you may actually be a kangaroo shopper – a married woman who isn’t ashamed of letting Mom pay for your vanity.

The profile of a kangaroo shopper: married to an ordinary salary worker and a housewife.

Lee Yoo-kyung (34), who is married with a toddler, got Mommy to buy her a 300,000won (RM883) silver pair of Prada flats. She said: “My Mom feels sorry for me so she almost always pays for my shopping. It’s not that I’m poor but I definitely have far less money than my Mom so she’s happy to take me out.”

Her Mom, who is in her 60s, said: “I can afford to spare that much on my daughter. Even if she is married, she’s still my child.”

The pair usually goes shopping once a month and Mom would spend about 500,000 won (RM1,472) on her daughter each time.

Apparently, many married 20- and 30-something women are increasingly choosing to become kangaroo shoppers. The term comes as a result of overprotective parents. These parents are called “kangaroo parents” – keeping their kids in their pouch and excessively protecting them.

The kangaroo shopping trend is growing stronger and Korean brands like Botticelli, Madam Polla and JR have begun capitalising on it by introducing new labels designed specifically for mothers and daughters, and displayed in the same store.

"We want both generations to find something they want to buy," said an official of Madam Polla, an older women's label that recently created a sister brand called Blue Label, which is suitable for women in their 20s and 30s.

Some people are extremely critical about these over-dependent adults while some believe that these shopping sprees “sets them (the women) free from housework, children and the constant stress of being frugal.”

What do you think?

Source & Pic credit: The Korea Times


Anonymous said...

does it only refer to married women?

Liz said...

Yup, only married women.

I guess it's because the husband should be looking after their needs now and not Mommy. But in this case, Mommy is still kinda an ATM when the need arises.

Payad said...

the husband then must feel very lousy and loser.

|| Lyññ || said...

Nice one... yer... so terrible one... IMO, I think that even if u're not married and u already are receiving yr salary, you shud be purchasing your own stuff... U can let yr parents pay for yr things up to a certain limit... BUT MARIED WOMEN?? tsk tsk tsk...

Anonymous said...

Wow~ nice article~
i didn't know that such a term exists.. lol...

i wonder if the kangaroo shoppers (the daughters) will do the same to their own daughter or not later... :p


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