Song Hye Kyo models for J

Song Hye Kyo is the new face for J. J is the result of a re-branding effort from old timer Jinro with hopes of giving a fresh new look to the brand which now aims to attract the young and hip. Hmmm...encouraging youngsters to drink soju?



Look who else promotes soju:
Lee Hyori makes merry with a bottle of Soju