Monday, 6 April 2009

Rain opens SIX TO FIVE at Lotte Dept Store


Rain at the Six to Five open ceremony fan signing event,
Lotte Dept Store, Seoul

Singer and now fashion designer/entrepreneur Rain (real name Jung Ji-hoon) was at Lotte Department Store on April 5 for a SIX TO FIVE open ceremony fan signing session. A huge crowd gathered at the department store at Nowon-go Seoul before the event at 1pm.

Six to Five is the Korean entertainer's casual clothing brand. Rain involves himself in the designing of the pieces and models for the brand too.

Right after a disappointing loss in court for a canceled concert in Hawaii, Rain appeared to be all right, smiling and waving to fans at the event.


What...no one wants an autograph?

Despite being such a new brand, the local (as in local in Korea) brand has garnered explosive sales records. Rain does not only sing and dance well on stage, he has proved to be a smart marketeer by strategically placing his brand to increase awareness. Rain got Boys Before Flowers actors Gu Hye-sun and Kim Hyun-joong to wear SIX TO FIVE in the drama to increase brand value. Oh yeah...that is definitely a wise move, considering how popular that drama is, and how influential it is among the hip and trendy.

SIX TO FIVE has also made alliances with the Teddy Bear Museum and features products such as teddy bear key chains, towel sets and even an exclusive Rainism collection set. The Fresh Woman key ring is especially cute! Click here to check out the teddy bear collection.

I must say, the products are quite attractive and with Rain himself promoting Six to Five, i am sure the brand will take off in Korea and other parts of the world.






Source: Newsen

Related:
Rain's Six to Five Fashion Show / Concert
Rain is a cuddly wuddly teddybear
Korean pop star Rain introduces fashion brand SIX TO FIVE

9 Comments:

Vic in Long Beach, CA said...

Looking at your headline, makes me think he sleeps really late!
From the looks of his glasses, he seems to be trying to appeal to the nerd-class. The only accessories he needs are blinking red and blue LEDs. He's still trying to make "Clown-wear" a hit.

Orchid said...

@vic, i know deep down inside you are REALLY fond of Rain ;-)

아이스Aiseu said...

woah...many people wear clown-wear but definitely not him! he is always smart casual!

Anonymous said...

this clothes is wack! who the hell wants to wear stuff like this?

jenoh91 said...

Despite what you said I see tat 6to5 has some very decent clothes! I wonder why you say tat because the sale has reached over its goal 250% and its sale ranked first in the same department floor.

peepoo said...

i don't mind rain in his 6-5 gear but i prefer him out of them...yummilicious! :P

shinta said...

I'm impressed by sixtofive's designs actually..Rain surpassed my expectation, not that I underestimated him before, but he's a newbie, and I gotta say he did good for a newbie..good for him! And the best part is, he looks happy, which hopefully, he really is..I'm wishing nothing but all good things for him..

Anonymous said...

i wouldn't be caught dead wearing shit like this. what's with that phallic rocketship symbol, anyway? can we say ... gay?

N.A.lovesBI said...

YEAH!!!! GOOD JOB RAIN!!!
i know it being your dream to became a fashion designer.

you're so talented, not just as a dancer, singer, N actor but also as a fashion designer ..^^,
so ..congratulation!!!
I hope you will always success in no matter what you did.

->EXCUSE ME... can anyone tell/show me which design SIX TO FIVE did Gu Hye-sun and Kim Hyun-joong wear in Boys Over Flower????
please...please...please..
Liz???

 

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